When you first want to start a business, one of the first things that you think about is a logo. Why? Because as a consumer, you know that it is a representation of your brand and business. At this phase of your startup you’ve probably come across hundreds of gorgeous, fancy logos and you can’t wait to have your own.
But let’s take the pedal off the medal for a hot second. Let's hold your horses just for a moment. What if at this point you don’t need a logo? What if, at this point in your business it is okay to just use your business name and a “brand font” as your logo instead of an icon or your biz name with design elements?
Read MoreIf you are a business owner, you have a brand. If you are a blogger, you have a brand. If you command any type of engagement with people whether it be for financial gain, future financial gain, popularity in a community, etc. - you have a brand; whether you like it or not.
Are you known for always providing valuable and unique content? Are you known for being a copycat? Are you known for always standing out and going over and beyond?
While you can contribute to the influence of your brand. Your customers, readers, audience determines what your brand is.
Read Moreif you feel branding is a bit ambiguous to you, and you would like to have a clear understanding of what it is, sign up for my email course. It’s free. If it’s not for you, you can easily unsubscribe at any time!
Read MoreI get it. So much work goes into making a blog post. A lot of time and effort is put into it. Sometimes even blood, sweat and tears. It can be so overwhelming and such a sigh of relief to have it done, that creating a captivating image is just beyond you.
While you pour your heart and soul into your actual content it's not really doing anything if you haven't sparked your readers to click on the image they saw on Pinterest, Twitter, their RSS feed or even the newsletter you sent.
How do you get your readers or passers-by to bite?
If you have really amazing content and have a hard time captivating your readers and creating that spark to know more, READ ON!
Read MoreAs I watched the pageviews of my top post grow (that was only published a month ago), and my list subsequently - I had to think to myself, WHY? What did I do to nail it right in the head? Why did this post outperform every other post and blow it out of the water?
And this is the reason girlies…
Because I created problem solving content.
I saw a need. I had the expertise to solve the problem. And I provided a solution to the need.
Simple, right?
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