When you first want to start a business, one of the first things that you think about is a logo. Why? Because as a consumer, you know that it is a representation of your brand and business. At this phase of your startup you’ve probably come across hundreds of gorgeous, fancy logos and you can’t wait to have your own.
But let’s take the pedal off the medal for a hot second. Let's hold your horses just for a moment. What if at this point you don’t need a logo? What if, at this point in your business it is okay to just use your business name and a “brand font” as your logo instead of an icon or your biz name with design elements?