Hey my fave #bizbuilders! Hope everyone is doing amazing on this last Friday in April! Today I just wanted to talk about branding and this notion of ambiguity that comes with it.
I see heaps of people talking about branding and to me it always seems like there is an ambiguous tone.
I feel like all the “whys” of branding aren’t being shared with you so that you get the bigger picture.
Instead of telling you why, we’re asking you to tell us about your character or what is important to you; and all of these other personality questions, without telling you why we want to know. Without telling you what we plan on doing with that information and how those answers play an important and crucial role in your brand.
This bugs me. A LOT.
So I did something about it. I created an email course and made it available to you for free. In twelve emails I go over the following:
What branding is
Why it is important
How it is different from marketing
Identifying your target market
Crafting a positioning statement
Your verbal brand strategy
Your visual brand strategy
Branding for Success:
The three C’s of branding
Perfecting your brand experience
Winning brand loyalty
Valuing and leveraging your brand
My hope is that this course helps out biz owners (whether you’re just starting out or a seasoned veteran) have a full and complete understand of branding and how it enables them to have success if done the right way.
For the start-up who is low on cash, I want them to know that they don’t have to feel the pressure of investing big dollars into a brand designer but that they can create a cohesive visual brand on their own once they understand the fundamentals of branding.
For the seasoned biz vet, I want them to understand the power of being authentic and engagement and how it will level up their biz and help them reach brand loyalty and equity so that they can leverage that to their advantage.
So if you feel branding is a bit ambiguous to you, and you would like to have a clear understanding of what it is, sign up for my email course. It’s free. If it’s not for you, you can easily unsubscribe at any time!